Digital Marketing — CC Academy
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Digital Marketing
course

Learn to craft user experiences people love — through hands-on projects and mentorship.

Duration
6 months
One lesson
1.5-2 h
Students
8 stu. per group
Time groups
20:00

Course description

Digital marketing refers to promoting products, services or brands using digital tools and technologies. It covers a wide range of online tactics and strategies to reach and engage target audiences, drive traffic to websites, and deliver offers to customers.

Knowledge and skills in digital tools have become a necessity for everyone — not only for commercial activity, but also for personal use, social and community goals. This is a profession where knowledge and information change by the hour, so regardless of experience, there is a constant need to keep learning and retraining.

Course topics

Topic 1Marketing: introduction to fundamental marketing terms
Topic 2Hero: defining the potential audience, the brand and the "heroes" of the brand story
Topic 3Security: basic digital security rules
Topic 4AI Trends: industry trends, developments and the tools/apps needed
Topic 5SMM: features of different social networks and choosing the right ones for a business
Topic 6Meta: Business Manager, Meta Business Suite
Topic 7Facebook & Instagram: technical structure, marketing tools and opportunities
Topic 8LinkedIn, TikTok, Twitter: technical structure, marketing tools and opportunities
Topic 9Content Marketing: post types and goals, content planning and calendar creation
Topic 10Visual Content: basics of video/photo shooting, hands-on content creation
Topic 11Messenger Marketing: automated and interactive messaging
Topic 12YouTube marketing: technical structure and promotion opportunities
Topic 13Websites: structure and purpose (Wix, Wordpress, Blogger)
Topic 14SEO: introduction to the profession and tools
Topic 15Email Marketing: content, strategy, tools and results analysis
Topic 16CRM: rules for working with a customer database
Topic 17Business Growth & Lead Generation: strategy, tools and tricks
Topic 18Digital Advertising: Meta, Google and more — Google ads, Meta ads, media buying, media plan creation, results analysis
Topic 19Analytics: analytics tools (GA4, Yandex Metrica), tools supporting data collection (GTM, Pixels, Bitly, UTM Links, etc.)
Topic 20Documentation: essential working documents used by a digital specialist
Topic 21DM Strategy & Reporting: strategy, systematic analysis, reports
Topic 22PM Tools: project management tools needed to organize and manage processes

Career & salary

Digital marketing is a fast-growing field with high demand across nearly every industry.

200+ open vacancies in the field
Average salary
Junior 200,000 ֏ / month
Middle 400,000 ֏ / month
Senior 800,000+ ֏ / month

Course advantages

Certified by the Ministry of ESCS

The course is certified by the RA Ministry of ESCS as a supplementary education program.

Income tax refund

Get an income tax refund of up to 100,000 AMD per year, as established by law.

State-recognized certificate

On completion you receive a recognized certificate confirming your skills.

Real portfolio

You work on real projects that become the foundation of your portfolio.

Career support

Free HR training: CV, LinkedIn, interview prep and job-search support.

Small groups

Groups of 6–8: individual approach and constant feedback for every student.

Student works

Learning at CC Academy is based on practical work. Students create real projects that form the foundation of their portfolio.

View on Behance

Success stories and reviews

Open admissions

Choose a group and reserve your spot

Խումբ 113 Admission
Starts · 02.09.2026 20:00 Mon. Wed. Fri.
6/8 seats filled

Choose your growth path

Choose a package based on your goal. Standart gives knowledge, Pro helps you reach results and start a career.

Basic

Standart

Solid knowledge and a first portfolio

64,000֏ /month

or installment 18,500 ֏ per month

Full course program
Small groups (6–8 participants)
Practical assignments and feedback
Portfolio with a minimum of 1 project
Course recordings
Final exam and certificate
★ Most chosen
Career

Pro

Knowledge + mentoring + job readiness

99,000֏ /month

or installment 28,600 ֏ per month

Everything in Standart, plus:

Professional portfolio evaluation
Individual feedback for improving case studies
HR & Career Training
CV preparation guidance
LinkedIn profile development and optimization
Job search strategy training
Individual career consultation
Access to CC Academy Career Hub
Premium

Pro+

Maximum mentorship and support until you get hired

129,000֏ /month

or installment 37,200 ֏ per month

Everything in Pro, plus:

In-depth individual portfolio evaluation and improvement
Participation in real-world marketing projects by CC Academy and partner companies
Planning and implementation of real advertising campaigns under the guidance of a mentor
Portfolio enhancement with real-world case studies
Gift: 1-month Reel Creation course
Individual career development roadmap
3 months of priority professional support
Priority access to CC Academy Career Hub

Frequently asked questions

For beginners with no knowledge or experience in the field; for those starting or running a business; for those with theoretical knowledge but no practical experience; and for specialists with work experience who need to update their knowledge.

No, no prior knowledge is required to join — the course starts from zero.

Yes, practical work forms the core of the course — students use digital marketing tools and apps for their own (educational) project work, create their own content and apply their own promotion strategy.

Yes, after successfully passing the final exam you receive a certificate.

After the course you can work at local and international companies as a beginner specialist, or work freelance and take on projects of varying complexity.

Our students work at

Students who joined our courses now work at leading companies.